70 years, Loredana's “the new 50”
A new album, a special guest of Sanremo, the vinyl reissue of her historic album, prime time shows on Raiuno and many new projects to celebrate Loredana's 70 anniversary.
70 - One Year Celebrating
On February 2020 Loredana resumes her role as judge of the evening for AMICI19, unfortunately participating only for the first 2 episodes out of the 9 planned due to the global pandemic of Covid-19 which saw the region of Lombardy, where Loredana is a resident, particularly affected by the pandemic.
Her LiBertè Theater Tour 2020, which was supposed to start in February 2020, has also been postponed until next fall.
Conforming to the Prime MInisterial Decree of March 9th 2020 #IORESTOACASA, while staying at home, lends his image and channels for his own fundraising campaign “Aiutiamoli ad Aiutarci” (”Help them Help Us”) in collaboration with the FONDAZIONE CAREGGI (Florence) and the GRUPPO SAN DONATO (Milan-Bergamo-Brescia) , to help them purchase all the materials needed to fight the Covid-19 Virus: from masks to respirators, anything needed for health care workers to be able to operate safely.
She also takes part in the much larger project, #ITALIANALLSTARS4LIFE – from an idea by Franco Zanetti director of Rockol with the collaboration of Tagagi & Ketra and Dardust – where more than fifty artists from the Italian music scene cover the iconic song Ma il cielo è sempre più blu, by Rino Gaetano, with related video clip, released on May 8th.
The charity initiative is supported by Amazon together with the record industry associations (Afi, Fimi and Pmi). All rights of the track will be donated to the Italian Red Cross program.
Loredana Bertè turned 70 on September 20, 2020, and it sure was a birthday to remember: with many projects and activities starting with a new logo, a restyling of the website and of all social channels.
Many other dates follow, such as the new album of unreleased songs, anticipated by a new single.
On September 18, however, as an “appetizer,” we are graced by the exclusive vinyl reissue of “LOREDANA-BERTÈ “: “LOREDANABERTÈ ” – 70Bertè Edition.
The re-release coincides with the 40th anniversary of the release of the self-titled album and is only the first date of an EVENT SERIES of vinyl reissues celebrating one of Italy’s greatest artists who was always ahead of her time not only in music, but also in style, fashion, and the fight for rights, always standing by those who wanted and want a fairer world for all:
– november 25th “FIABE/ANIMA VAI” 70Bertè Vinyl Collection, is released for the international day against violence against women;
– April 30th “T.I.R” 70Bertè Vinyl Collection;
– June 28th “TRASLOCANDO” 70Bertè Vinyl Collection, Limited Pride Edition, is released for the international Pride day;;
– September 20th “BANDABERTÈ” 70Bertè Vinyl Collection.
The Voice Senior
Between November and December 2020 she is coach of the first edition of the new show The Voice Senior, broadcast in prime time on Raiuno to win the program is Erminio Sinni, a contestant of his team.
A new TV show which registered an impressive audience share.
The following week, the tribute show Non sono una signora – Loredana Bertè 70 airs in prime time on Raiuno, hosted by Alberto Matano. During the night, Loredana plays her greatest hits featuring various guests and friends such as Zucchero, Marcella Bella, Giusy Ferreri, Clementino, Enzo Gragnaniello, Asia Argento, Erminio Sinni.
The new single ”Figlia di…” is released on March 3rd and reaches the TOP 20 of the most aired song in Italy and, in a few months, it is certified Gold. The song will become the new ”anthem” of women’s empowerment and freedom: Vasco Rossi himself will make a post on IG where he will define himself as a Son of… Loredana.
The Success and Gold Certified Records
On September 10th, during the Seat Music Awards airing on Raiuno, live from the Arena di Verona, she is awarded the Premio Speciale SMA for the ‘’transversality’’ shown during 5 decades of career as the sole artist of her generation having hits both in the past and in the future at the same time.
As a demonstration of the transversally of the artist, in merely two weeks FIMI certified:
– Gold record for the digital single “E la luna bussò”;
– Gold record for the digital single “Non sono una signora”;
– Gold record for the digital single “Sei Bellissima”;
– Gold record for the single of “Figlia di…”;
– Gold record for “Che sogno incredibile” featuring Emma;
– Gold record for the “LiBertè” record;
– Platinum record for the digital single “Non sono una signora”.
Soon to be released a new single which anticipates the new album
On September 16th ‘’Ancora più bello’’ is released in theatres. Directed by Claudio Norza, the movie is a sequel of ‘’Sul più bello’’ where Loredana appears in a brief cameo around the end of the movie as Delfina Meyer, boss of a multinational company dealing with cyber security. A character who resembles that played by Meryl Streep in ”The Devil Wears Prada”
On October 28th the animated movie ”The Addams Family 2” is released in the theatres, where Loredana lends her voice to the eccentric character Grandmama Addams.
The Voice Senior 2
From October to January 2021, she comes back as a coach for The Voice Senior 2, aired in prime time on Raiuno.
Her new unreleased album “Manifesto” (2021) produced by Luca Chiaravalli – was released on Nov. 5th, 2021, after 3 years since his last studio work, by Warner Music Italy.
The cover of the album is provided by Alan Gelati, renown for his portraits of celebrities (from Nicole Kidman to Kim Kardashian, from Janet Jackson to Cate Blanchett) for major periodicals (Vogue, Vanity Fair, In Style, MySelf, etc…)
The album is preceded by the single ”Bollywood”, released on October 25th, written by Riccardo Zanotti, frontman of the band Pinguini Tattici Nucleari and by the author and producer Giorgio Pesenti. The lyrics have been written in collaboration with Loredana, leaving her unmistakable mark.
The music video is produced once again by the contemporary art duo ConiglioViola.
The album includes 3 featurings, namely with Fedez, J-Ax and Nitro.
Sanremo Music Festival
During the fourth night of the Sanremo Music Festival 2022, Loredana performed with Achille Lauro her hit ”Sei Bellissima”.
On Feb. 26, 2022, however, she finally resumed her theatrical activity interrupted in 2020 due to Covid-19, with the “Manifesto” – Theatrical Tour 2022, starting from the Teatro Verdi in Montecatini and then continuing with its summer version, the “Manifesto” – Summer Tour 2022.
June 10the single “Mare malinconia” is released, a duet with Roman singer-songwriter and rapper Franco126. An intense and meaningful song, followed by the official video featuring a young woman playing the protagonist of the song and the two artists telling her story.
The Voice Kids & The Voice Senior 3
From November 2022 to March 2023 she resumes the role of coach for both The Voice Senior 3 and the new format The Voice Kids, also on Raiuno.The winner of the program is Melissa Agliottone, a contestant on his team.
On the same month, the box set “RELOADED” 1974 to 1983 Remastered From Original Tapes was released, spanning almost ten years of the recording career (Cgd period 1974 to 1983):
9 CDs remastered from the original analog tapes containing 95 songs, including 2 previously unreleased tracks, 1 previously unreleased audition, 14 extra tracks and rarities plus 60-page booklet with rare and unpublished photos and 1 original 1974 po-ster.
Due to a surgical operation, she was forced to postpone her theater tour by 1 year, the dates of which we’ll be made up in the spring of 2024.
Meanwhile, in April 2023 the celebration of the artist continues with a series of digital releases featuring a selection of hits, unreleased tracks and some rarities:
Reloaded spaziale, Lorinedita 2.0 and Remastered 2022 (label: Nar International – distribution: Ada Music Italy – Warner Music Group).
Space Reloaded is a selection of 15 among Loredana Bertè greatest hits, released for the first time in a Dolby Atmos version. This new audio format offers an immersive and even more engaging listening experience.
Lorinedita 2.0 is a collection of 7 unreleased songs, recorded by Loredana Bertè between 1973 and 1982. The album is the result of a great deal of work to recover and rediscover the artist’s recording origins.
Remastered 2022 is the release of the first 8 albums of Loredana Bertè‘s discography in a completely remastered version with the addition of some rarities that have never been released digitally.
On July 1 he will resume his concerts with a summer tour.